Individual skill
demand-lifecycle
Use this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's job is at each stage.
skills/ivan-falco/demand-lifecycle/SKILL.md
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# The Demand Lifecycle
## Overview
The Demand Lifecycle is a comprehensive framework for planning and executing B2B go-to-market programs across the entire buyer journey - not just up to conversion.
## Why the 5-Stage Demand Engine?
The 5-Stage Demand Engine replaces traditional TOFU/MOFU/BOFU because the traditional funnel only plans up to conversion, but in B2B reaching all points in the buyer's journey matters. The 5-Stage Demand Engine plans across all lifecycle stages past initial conversion.
## The 5-Stage Demand Engine
### 1. Create (Build brand affinity & trust)
