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cold-email-4-sequence

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Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence for B2B prospecting. Covers the standard 4-email sequence — trigger-based opener, pain/KPI email, delegation ask, break-up — plus timing, structure checklist, and BTL/ATL length rules.

skills/alex-vacca/cold-email-4-sequence/SKILL.md

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Oct 20, 2026
License
MIT

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# Cold Email 4-Sequence Framework

Standard 4-email sequence framework for cold outreach.

## Email 1 - Trigger-Based Opening

- Observation about their situation + one-line case study
- Soft CTA (question-based)
- Length: 3-4 sentences BTL, 2-3 sentences ATL

## Email 2 - Pain/Main KPI Focus

- Address primary pain point
- Connect to key metric they care about
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