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data-enrichment

Use this skill when inbound leads arrive incomplete (missing company size, industry, revenue), the TAM list lacks data for scoring, or the CRM cannot route and segment without enrichment. Maps coverage gaps, compares single-source and waterfall provider strategies, and builds an integration roadmap with cost guardrails and quality gates. Produces a provider recommendation matrix, a waterfall architecture, and a go or no-go checklist. Rule: no single provider has full coverage; a waterfall across two or more providers in sequence beats any one source on match rate. Trigger phrases: data enrichment, leads come in with no company info, enrichment coverage, firmographic data, which enrichment tool, data freshness.

skills/rutger-katz/data-enrichment/SKILL.md

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# B2B Data Enrichment for Revenue Operations

Data enrichment is the process of appending third-party firmographic, technographic, and contact data to your CRM records. Without enrichment, routing breaks, scoring fails, and reps waste time researching instead of selling.

## Why Enrichment Matters

**The input problem**: Most web forms capture 3-5 fields (name, email, company, maybe title). That's not enough to score, route, segment, or personalise at scale.

**What enrichment adds**:
- Company size (employees, revenue) → feeds ICP scoring and routing
- Industry/vertical → feeds territory assignment and content personalisation
- Technologies used → feeds product fit scoring
- Headquarters location → feeds territory routing
- Funding stage/amount → feeds SaaS ICP signals
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