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outreach-4-categories

Use this skill when categorizing leads as Inbound, Postbound, Bridgebound, or Outbound, choosing the right outreach approach and personalization level for a lead, building segmented campaigns, or deciding between 1:many and 1:1 messaging.

skills/alex-vacca/outreach-4-categories/SKILL.md

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# The 4 Categories of Outreach

## INBOUND (1:Many Messaging Only)

**Definition:**
- Prospect knows your company
- Hand-raisers taking marketing action asking to evaluate your product

**Trigger:** Demo requests, chat box inquiries

**Messaging approach:** 1:Many only (they came to you)

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