Individual skill
writing-copy
Write marketing copy for landing pages, product descriptions, CTAs, emails, and app UI text.
resources/writing-copy/SKILL.md
Source commit 99cd2655788456cc1c685944dcf8c2de82c1ded4
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
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- Skill scan complete
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- Observed behavior
- Instructions only
- Last checked
- Nov 10, 2026
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Repository context
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- Repository last updated
- Aug 2, 2026
- License
- CC0-1.0
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- design Derived category
- marketing Derived category
- writing Derived category
- design-interface Derived category
Files and excerpt
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SKILL.mdcore · 2,883 bytes
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# Writing Copy
Write clear, compelling copy for products and marketing.
## Principles
1. **Clarity over cleverness** — users should instantly understand what you're saying
2. **Benefits over features** — "Save 2 hours a day" beats "AI-powered automation"
3. **One idea per section** — don't overload the reader
4. **Active voice** — "We send your report" not "Your report will be sent"
5. **Short sentences** — aim for 15-20 words per sentence
## Landing Page Structure
