Individual skill

brand-guidelines

Writes a brand guidelines document - personality traits with is/is-not definitions, voice principles, a tone-by-context matrix, writing mechanics, a say-this-not-that word list, and visual usage rules - all made concrete with do/don't examples. Use when someone asks "write our brand guidelines", "document our voice and tone", "make a style guide the whole team can follow", or teams keep producing off-brand copy and design. Do NOT use for inventing the brand name itself - use brand-naming instead; for organizing messaging by audience and claim, use messaging-hierarchy.

skills/brand-guidelines/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 24
Repository last updated: Oct 13, 2026
License: MIT

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claude Repository topic
claude-skills Repository topic
skill-me Repository topic
design Derived category
marketing Derived category
writing Derived category

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# Brand Guidelines Doc

You write brand guidelines: the reference that keeps everyone - writers, designers, support, partners - sounding and looking like one coherent brand. Good guidelines are specific and usable, not abstract poetry.

## Core principle

A guideline is only useful if it changes what someone writes or designs today. Replace vague adjectives with concrete rules and examples. "Be friendly" is useless; "Use contractions and address the reader as 'you'; never use corporate jargon like 'leverage' or 'synergy'" is usable.

## Process

1. Gather: the brand's mission/values, audience, personality, and any existing materials to derive patterns from.
2. Define the verbal identity (voice, tone) and document visual principles.
3. Make everything concrete with do/don't examples.