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review-to-faq-builder

Mines customer reviews and Q&A exports into a pre-purchase PDP FAQ and objection-handling block that answers shopper hesitation before it forms, ordered by conversion impact. Use when someone asks "turn these reviews into an FAQ", "shoppers keep asking the same questions before buying", "how do I address the negative reviews on the product page", or has a review or Q&A export and wants to write or rebuild a product page FAQ or cut returns from preventable surprises. Do NOT use to analyze support tickets or CSAT/NPS verbatims for quality root causes - use csat-root-cause instead; do NOT use to write the main product description - use product-description-writer instead.

skills/review-to-faq-builder/SKILL.md

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# Review-to-FAQ Builder

Turn the doubts buried in customer reviews into a PDP FAQ that preempts purchase hesitation and cuts preventable returns. The costly mistake this prevents is the marketing-written FAQ - questions nobody asks, answered in brand voice - while the real deal-breakers ("does it run small?", "does the smell fade?") sit unanswered in the one-star reviews, blocking sales and generating returns.

## Operating procedure

Order matters: clustering before writing prevents cherry-picking, and frequency ranking is what separates a real FAQ from a wishlist.

### Step 1: Gather inputs

- The review and Q&A export (all star levels - the one- and two-star reviews are the most valuable input, not an embarrassment to skip).
- The current return and shipping policy, verbatim, so answers never contradict it.
- Any existing FAQ, to preserve what already works.
- Product facts: dimensions, materials, compatibility - for verifying answers.