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prospect-list-builder

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Use when you have an ICP and need to turn it into an actual list of accounts and contacts to put into a sequence. Trigger phrases include "build me a prospect list", "who should we target", "turn this ICP into a list", "find accounts that match", "build a target account list", "how many contacts per account", "tier these accounts", "pull a list for the SDRs", "clean this list before we send", "right-size the list for sending", "multi-thread the buying committee". Workflow: translate ICP criteria into concrete firmographic/technographic/title filters, decide account-first vs contact-first, tier accounts (T1 manual / T2-3 scaled), set contacts-per-account, suppress against CRM, QA, and size to deliverability limits. Do NOT use for filling in or verifying missing data on a list you already have - use [[lead-enrichment]] instead. Do NOT use for prioritizing the list by timing/intent - use [[buying-signal-tracker]] instead. The button-clicking inside a specific tool lives in [[apollo-prospecting]].

skills/prospect-list-builder/SKILL.md

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# Build a Targeted Prospect List

A prospect list is where strategy meets reality. Your [[icp-persona-builder]] output is a hypothesis about who buys; the list is the first place that hypothesis touches the real world and either holds up or falls apart. The core insight: a list is not "everyone who matches the filters." It is a *tiered, deduplicated, suppression-checked, right-sized* set of accounts and contacts you can actually work this quarter. The most common trap is volume worship - pulling 12,000 "matches" because the tool says they exist, dumping them into a sequence, and burning your domain reputation and your ICP in the same week. A great list is usually smaller than the one you first want to build.

The second trap is single-threading: pulling one contact per account because it's easy. B2B deals are won across a buying committee. If you only have the champion, one job change or one "not a priority right now" kills the account. Build for the committee from the start.

## When to use this skill

- You have a defined ICP and persona(s) and need the actual accounts/contacts to work.
- You're standing up a new sequence or campaign and need clean fuel for it.
- You're handing SDRs a target account list and need it tiered and de-duped.
- You're re-pulling a segment and need to suppress current customers and open opps.
- You need to size a list to what your sending infrastructure can actually handle.
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