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local-referral-engine

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Builds referral flow and local partnerships for a local service business - the ask-after-five-star-moment rule, two-sided referral incentive design, complementary-trade partnerships, and neighborhood-domination tactics like job-site signage and just-worked-on-your-street cards. Use when an owner asks "how do I get more word-of-mouth", "should I pay customers for referrals", "how do I partner with other trades", or "how do I get more jobs in the same neighborhood". Do NOT use for gym referral and affiliate programs - use referral-and-affiliate-system instead. Do NOT use for formal B2B partnership deals - use partnership-strategy instead.

skills/local-referral-engine/SKILL.md

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# Local Referral Engine

Referrals are the best customers a local service business gets: near-zero
acquisition cost, pre-sold trust, and higher close rates than any paid
channel. The costly mistake this skill prevents is leaving referrals passive -
"we get word of mouth" - instead of building the three systems that
manufacture them: a timed ask, a two-sided incentive, and a partner network.
Run local-unit-economics first to see the prize: Summit Plumbing (4 techs,
$450 average ticket, $75,000 a month) pays about $119 to acquire a paid-lead
customer, so every referred customer is roughly $119 of margin that paid
channels never touch.

## Operating procedure