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pricing-strategy

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Set or revise pricing for any product by triangulating value, competition, and cost floor into a recommended structure, price points, and a test plan. Use when someone asks "what should I charge", "how do I price my product", "are we priced too low", "should we go usage-based or flat", or is preparing a repricing or a new-product launch. Do NOT use for designing SaaS tier ladders, value metrics, and expansion packaging in detail - use saas-pricing instead; for gym front-end offers and guarantees use gym-pricing-and-guarantees; for checking whether the resulting price produces healthy CAC payback use unit-economics.

skills/pricing-strategy/SKILL.md

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# Pricing Strategy

Price is positioning: it tells the market what the product is worth before anyone uses it. The costly mistake this skill prevents is defaulting to cost-plus or copying a competitor's number - pricing is usually the least-tested lever in the business, and underpricing quietly donates margin the founder never gets back. Anchor on the value delivered, then sanity-check against competition and cost.

## Operating procedure

Work the steps in order. Value must be quantified before a structure makes sense, and the structure must be chosen before individual price points mean anything.

### Step 1: Gather inputs

Collect these before recommending anything. Where the user cannot answer, apply the default and label the number a guess.

1. Buyer segments: who buys, split by size, use case, or urgency. Default: assume two segments - a self-serve smaller buyer and a larger buyer with real budget.
2. The measurable outcome per segment: hours saved, revenue gained, cost avoided, risk removed - in the customer's units, not the product's.
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