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launch-day-runbook

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Use when you are running an actual launch day in real time across channels. Triggers on "launch day runbook", "we launch tomorrow", "Product Hunt launch day plan", "hour by hour launch schedule", "who does what on launch day", "PH / Hacker News / Twitter / email sequencing", "launch day checklist", "our launch is going sideways", "contingency if we get rate-limited / Show HN flops / site goes down". Turns the plan into a minute-by-minute war room. Do NOT use when you are still picking the launch date, beats, or channel mix - use [[launch-plan-sequencer]] for the calendar first; this is the execution companion that runs the day it lands on.

skills/launch-day-runbook/SKILL.md

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Repository last updated
Oct 13, 2026
License
MIT

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# Launch Day Runbook

A launch is won or lost in the first six hours, and almost every failure is
operational, not strategic: the email went out before the Product Hunt page was
live, nobody was awake when the ranking slipped, the founder spent the morning
rewriting copy instead of replying to commenters. This skill is the war-room
runbook - an hour-by-hour script with named owners, a monitoring loop, and
pre-decided contingencies - so launch day is execution, not improvisation.

This is the *execution* companion. The strategy is already set upstream:
[[launch-plan-sequencer]] owns the date and beat calendar, [[positioning-statement]]
and [[messaging-hierarchy]] own the words, [[plg-motion-designer]] owns what
happens after signup, and [[sales-enablement-kit]] arms the team for the inbound
this creates. Do not re-litigate any of those today. Today you run the play.
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