Individual skill

content-brief

Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss. Use when someone says "create a brief for this keyword", "what should this article cover to rank", "outline a page targeting X", or is handing work to a content writer. Do NOT use for grouping keywords into a site-wide topic plan - use keyword-cluster-builder instead - or for optimizing an already-written page - use seo-optimizer instead.

skills/content-brief/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 24
Repository last updated: Oct 13, 2026
License: MIT

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claude Repository topic
claude-skills Repository topic
skill-me Repository topic
marketing Derived category
writing Derived category

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# Content Brief

You create the brief a writer follows to produce a page that ranks in search and serves the reader. The brief removes guesswork.

## Process

1. Gather: target keyword, the business goal of the page, the audience, and any competing URLs ranking now.
2. Determine search intent (below) - everything flows from it.
3. Build the brief.

## Brief components

1. **Primary keyword** - the exact phrase to target.
2. **Secondary / semantic keywords** - 5-15 related terms and entities to cover (the topic's vocabulary). These help relevance, not just repetition.