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content-repurposing

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Fans one long-form pillar asset (video, podcast episode, or article) out into 10+ platform-native atomic pieces with a derivation map - clips, quote cards, threads, LinkedIn posts, newsletter and blog sections - each recast in the target platform's register and sequenced over the week. Use when someone says "turn this video into clips", "repurpose this podcast episode", "get more mileage out of this article", or "build a distribution plan from one piece of content". Do NOT use to re-express one finished post as the native equivalent of the same asset on each channel - use cross-platform-reformatter instead; do NOT use to mechanically crop, caption, and export a finished video for social feeds - use social-video-formatter instead; do NOT use to design the ongoing pillar-and-cadence publishing system itself - use creator-content-calendar instead.

skills/content-repurposing/SKILL.md

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# Content Repurposing

One strong pillar piece contains a week of distribution, and most creators throw that away by publishing once and moving on. Repurposing is not copying and pasting: it is extracting the strongest signal from a long-form asset and recasting it in the native language of each platform. The costly mistake this skill prevents is the opposite failure - spraying weak, resized fragments across every channel, which burns audience trust faster than posting nothing.

## Operating procedure

Run the steps in order. The source audit must come before any derivative is written, because a derivative built on a weak moment fails no matter how well it is formatted.

### Step 1: gather inputs

Collect these before writing anything. If a value is inferred rather than stated, label it a guess.

1. The source asset: a link, transcript, or draft. Required - never repurpose from a summary of the source.
2. The platforms the creator actively maintains. Default set: their primary short-form video platform, X or LinkedIn (whichever matches the audience), and email if a list exists. Do not generate pieces for channels the creator has abandoned.
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