Individual skill
moodboard-builder
Assembles a curated moodboard of 8 to 16 images plus a 150-300 word art direction statement that argues for one visual direction. Use when someone asks "build a moodboard", "set the visual direction for this brand", "get the team aligned on look and feel before design starts", or is presenting art direction to a client. Do NOT use for sourcing and licensing individual production images - use visual-asset-curation or stock-photo-finder instead; for codifying an already-approved identity into usage rules, use brand-guidelines.
skills/moodboard-builder/SKILL.md
Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9
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- Last checked
- Nov 6, 2026
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- 24
- Repository last updated
- Oct 13, 2026
- License
- MIT
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- claude Repository topic
- claude-skills Repository topic
- skill-me Repository topic
- design Derived category
- marketing Derived category
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# Moodboard Builder
A moodboard is not a Pinterest dump - it is a curated argument for one specific visual direction, made before pixels are pushed. The costly failure mode is a board of 40 nice-looking images that lets every stakeholder see whatever they want in it, so "alignment" evaporates the moment real design work appears. This procedure produces a tight board and a written statement that survive the client meeting.
## Operating procedure
Order matters: the emotional target is the filter every image must pass through, so writing it after sourcing guarantees a board justified backwards.
### Step 1: Gather inputs
Collect before sourcing anything. Where the user does not know, use the default and label the guess as a guess.
- What the brand does and who the primary customer is (no default - ask).
- Project stage: new brand, rebrand, or refresh (changes how far the board may stray from existing equity; default: new brand).