Individual skill

review-engine

Builds a systematic review generation and response engine for a local service business - the ask-at-peak-satisfaction timing rule, SMS ask scripts, a review-velocity target benchmarked to the top competitor, and word-for-word response procedures for 1-3 star reviews. Use when an owner asks "how do I get more Google reviews", "a customer left a bad review, what do I say", "should I text customers for reviews", or "why does my competitor have way more reviews". Do NOT use for the rest of the Google Business Profile setup - use google-business-profile-optimizer instead. Do NOT use for turning existing reviews into website FAQ content - use review-to-faq-builder instead.

skills/review-engine/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 24
Repository last updated: Oct 13, 2026
License: MIT

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# Review Engine

Reviews are the prominence engine of local ranking and the trust engine of
conversion: they feed the map pack (see local-seo-playbook) and they close the
customer who is comparing three plumbers at 9 pm. The costly mistake this
skill prevents is leaving reviews to chance - happy customers stay silent by
default, angry ones self-select, so an unmanaged profile drifts toward a
rating the business does not deserve. Run this after
google-business-profile-optimizer has the profile itself in order.

Worked business throughout: Summit Plumbing, 4 techs, $450 average ticket,
about 167 jobs a month at $75,000 monthly revenue.

## Operating procedure