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serp-gap-analyzer

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Compares a draft or outline against the pages already ranking for its target query and outputs the missing subtopics, entities, and questions as a prioritized gap table - each gap classified must-have, differentiator, or skip. Use when someone asks "compare my draft against the top ranking pages", "what is my draft missing compared to the pages that rank", "run a content gap analysis on my draft", or has a target query plus 3-5 ranking URLs and wants to close coverage gaps before publishing. Do NOT use for a page that already ranks and is decaying over time - use content-refresh-auditor. Do NOT use for rewriting sections into citable answer blocks for AI engines or featured snippets - use aeo-answer-blockifier. Do NOT use for grouping a keyword list into page-level topics - use keyword-cluster-builder.

skills/serp-gap-analyzer/SKILL.md

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Oct 13, 2026
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# SERP Gap Analyzer

Compare a draft against the pages that already rank for its target query and report which subtopics, entities, and questions it omits - ranked by whether closing each gap is worth it. The costly mistake this prevents is publishing a page that reads well but silently skips the coverage the query demands, then wondering why it stalls on page two: the ranking pages collectively define what "complete" means for this query, and a draft that ignores that consensus competes blind.

## Operating procedure

Order matters: the coverage map (step 2) feeds entity and question extraction, and classification (step 6) is meaningless before consensus is counted.

### Step 1: gather inputs

Collect before analyzing. If the ranking URLs are not supplied, ask for them - never invent rankings or competitor content.

- The target query (one query; a second query means a second analysis).
- The draft or its outline. An outline is acceptable; depth assessment (step 5) will be presence-only.