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freelance-positioning

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Selects a defensible freelance niche and writes a positioning statement using the vertical x problem x outcome procedure, then aligns portfolio proof to it. Use when a freelancer or consultant says "I take any work that pays", "how do I niche down", "what should I specialize in", "write my positioning statement", "my portfolio is all over the place", or "clients see me as a pair of hands, not an expert". Do NOT use for positioning a product or company in a market category - use positioning-statement instead.

skills/freelance-positioning/SKILL.md

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# Freelance Positioning

A generalist freelancer competes on price against everyone; a positioned freelancer competes on relevance against almost no one. The costly mistake this skill prevents is staying broad out of fear: "I don't want to turn away work" keeps rates pinned at commodity levels because no client pays a premium for interchangeable. Install this skill first in the Freelancer / Consultant OS pack - the niche chosen here is the input to productized-service-designer, and the pricing in retainer-pricing-calculator only holds up if the positioning supports it.

Worked example throughout the pack: Maya, a freelance brand designer, currently earning $6,000 a month on hourly work at $75/hr, moving to productized retainers.

## Operating procedure

Follow the steps in order. The niche grid must come before the statement, and the statement before the portfolio audit, because each step is the raw material for the next.

### Step 1: Collect the inputs

Gather these from the freelancer. If an answer is a guess, label it a guess and move on.
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