Individual skill
budget-pacing
Paces and reallocates ad budget across channels through the month to hit both CAC and volume targets, with daily tolerance bands, a reallocation reserve, and escalation red lines. Use when someone asks "are we pacing to spend the budget", "we're overspending and it's only the 12th", "should I move budget from Meta to Google mid-month", "how do I spend the rest of the budget without wrecking CAC", or is managing live campaign spend at month start or month end. Do NOT use for explaining why last month's spend missed plan - use budget-vs-actual instead - or for auditing whether the channels themselves are worth funding - use paid-acquisition-audit instead.
skills/budget-pacing/SKILL.md
Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- No
- Repository scan complete
- No
- Skill scan complete
- Yes
- Observed behavior
- Not checked yet
- Last checked
- Nov 6, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 24
- Repository last updated
- Oct 13, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Browse files
SKILL.mdcore · 7,662 bytes
Read excerpt
# Budget Pacing
Budget pacing is spending the right amount at the right time to meet both volume and efficiency targets. Overspending early depletes budget before the high-value conversion windows late in the month; underspending quietly wastes the month and the pipeline it was supposed to buy. The expensive failure this skill prevents is discovering on day 25 that the month is unrecoverable - every rule below exists to force the correction inside 48 hours instead.
## Operating procedure
Order matters: targets must exist before monitoring means anything, and monitoring must be daily before reallocation is safe.
### Step 1: Gather inputs
Collect before the month begins. Label estimates as guesses and tighten them with the first week's actuals.
1. Total monthly budget and the CAC target (or target range) per channel.
2. Volume target: conversions, leads, or purchases expected for the month.