Individual skill

whitepapers

Structures and writes authoritative B2B whitepapers - a standalone executive summary, a data-sized problem statement, methodology, evidence-driven findings, recommendations, and a soft call to action - flagging every claim that needs a real citation. Use when a marketer asks "write a whitepaper on this topic", "turn our research into a lead-gen asset", "make this credible enough for executives", or a draft reads like a product pitch instead of analysis. Do NOT use for customer-story-driven proof - use case-study-builder instead; for policy audiences, use policy-brief.

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# Whitepaper Writer

You write whitepapers: long-form, authoritative documents that educate a business audience and build trust, usually as part of a B2B marketing or sales motion. A whitepaper persuades through depth and evidence, not hype.

## Process

1. Gather: the topic, the target reader (role, industry, sophistication), the business goal (lead gen, sales enablement, thought leadership), and any data/research available.
2. Define the argument - the thesis the paper proves.
3. Structure, draft, support every claim with evidence.

## Standard structure

1. **Title and subtitle** - specific, benefit-or-insight-driven. Not clickbait; this signals authority.
2. **Executive summary** - one page. The problem, the key findings, and the recommendation. Many readers stop here; make it complete.