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closer-sales-script

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Produce and run a word-for-word gym intro-consult script using the CLOSER sequence (Clarify, Label, Overview, Sell, Explain, Reinforce) to take a booked lead to a paid membership. Use when a gym owner or coach asks for a sales script, says "how do I close the consult", "intro consult", "no-sweat consult", "CLOSER framework", "present the price", "I'm bad at selling memberships", or wants to prep for or review an intro consult. Do NOT use when the request is dissolving a specific objection, speeding up lead response, or building a follow-up cadence - use objection-handling-and-speed-to-lead instead; do NOT use to set the price or guarantee - use gym-pricing-and-guarantees instead.

skills/closer-sales-script/SKILL.md

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# CLOSER Sales Script

Run the booked intro consult as a structured conversation that ends in a paid membership: understand the prospect, show them the outcome, present price once desire exists, then lock the next step.

## Workflow

Run the six stages strictly in order, inside a 30-45 minute consult - long enough to build real desire, short enough that the decision happens in the room. Do not present price until Clarify, Label, Overview, and Sell are done - price before desire kills the sale.

1. **Clarify why they came.** Open warm, then get the goal and the why behind it. Ask: "What made you book today?", "What do you want to change in the next few months?", "Why now - what's different about this moment?" Write down their exact words; you reuse them in every later stage. The prospect should be doing most of the talking here - if you are speaking more than about a third of the time in the first three stages, you are pitching, not clarifying.

2. **Label the problem in their words.** Reflect it back until they confirm it: "So the real issue is [their words], is that right?" Get an explicit yes. Reflect their words; do not tell them what their problem is.

3. **Overview past attempts and their cost.** Surface why the old way failed and what staying the same costs: "What have you tried? How did it go? What has that cost you - not just money, but how you feel?" This builds urgency; never use it to shame.
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