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product-hunt-launch

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Crafts the Product Hunt launch package - ranked taglines, the card description, the first maker comment, reply templates - and sets the PH-specific mechanics: launch timing, hunter choice, and the first-hour momentum plan. Use when someone asks "write our Product Hunt tagline", "draft our maker comment", "when should we launch on Product Hunt", "do we need a hunter", or "how do we get momentum in the first hour". Do NOT use for running the whole launch day in real time across channels - use launch-day-runbook instead - for choosing the launch date and beat calendar across channels - use launch-plan-sequencer instead - or for a scrappy indie launch beyond PH - use side-project-launch instead.

skills/product-hunt-launch/SKILL.md

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Oct 13, 2026
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# Product Hunt Launch

Product Hunt launches are won by clarity and momentum, and lost by buzzword taglines and a maker who is asleep during the first hour. The ranking algorithm rewards early engagement velocity - comments and maker activity more than raw vote count - so the copy assets and the first-hour plan are one deliverable, not two. This skill produces both.

## Operating procedure

Copy before mechanics: the tagline and maker comment need iteration time, and the first-hour plan depends on assets being frozen.

### Step 1: Gather inputs

1. Product name, what it does in one sentence, and the launch URL.
2. The core differentiator and the target user.
3. One real proof point - speed, integrations, named users. If none exists, flag it rather than inventing one.
4. The launch-day team: who is awake at 12:01am PT, and who covers the morning.