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comparison-page-builder

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Builds an honest "X vs Y" or "best alternative to X" comparison page - scannable table plus use-case routing copy - for high-intent commercial searches. Use when someone asks "write a page comparing us to a competitor", "build an X vs Y comparison page", "create an alternative-to page", or wants a competitor comparison table and copy that names a rival and helps the reader choose. Do NOT use for a general marketing landing page - use landing-page-copy instead; for competitor research itself, use competitive-intelligence.

skills/comparison-page-builder/SKILL.md

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# Comparison Page Builder

Build a comparison page that wins "X vs Y" and "best alternative to X" searches by being genuinely fair, because a shopper who catches one false claim about a rival distrusts every claim about you.

## Workflow
1. Gather inputs: your product, the named competitor(s), the buyer segment you serve best, and the real, verifiable differences. If the requester cannot supply verifiable differences, stop and ask - do not invent them.
2. Concede at least one real point: name something the competitor genuinely does better. Honest concession is what makes every other claim believable; "we win on everything" reads as marketing and converts worse.
3. Build the table as the page centerpiece, placed within the first scroll. Pick 6-10 criteria that drive the buying decision (price, key features, support, warranty, ease of use, fit for use case), not vanity specs. One short value, phrase, or checkmark per cell. Attribute and date competitor figures; where a value is unknown, write "varies" or omit the cell - never fabricate a number.
4. Frame by use case: add "Choose us if…" and "Choose them if…" blocks above or below the table. This routes the right buyer in, the wrong-fit buyer out (fewer refunds, better retention), and captures "X vs Y for [use case]" long-tail intent.
5. Optimize for the query: use natural "X vs Y" phrasing in the H1, title, and intro; answer the implicit "which is better" question in the first paragraph - a direct 40-60 word answer is the format featured snippets favor; add an FAQ of 4-6 "Is X or Y better for…" questions; link to the relevant product page with descriptive anchor text.
6. Run the legal/ethics check before shipping: every comparative claim is substantiated, accurate, and dated; no disparagement, no misleading trademark use, no stale pricing. Put a re-verification date on the calendar - competitor pricing and plans should be re-checked at least quarterly, and a table whose sources are more than 6 months old is a liability, not an asset.

## Deliverable

Produce a publish-ready comparison page containing:
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