Individual skill
course-sales-page
Writes the long-form sales page for a paid online course - above-the-fold promise, PAS-to-proof-to-program-to-price section order, value-stack price anchoring, an action-based guarantee, and an FAQ mapped to real objections. Use when a creator says "write my course sales page", "why isn't my course page converting", "how do I present the price", or "what goes in the FAQ". Do NOT use for a general product or SaaS landing page - use landing-page-copy instead - or for the emails that drive traffic to this page - use launch-email-sequence instead.
skills/course-sales-page/SKILL.md
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- Oct 13, 2026
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- claude Repository topic
- claude-skills Repository topic
- skill-me Repository topic
- sales Derived category
- education Derived category
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SKILL.mdcore · 9,300 bytes
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# Course Sales Page
A course sales page fails one way above all others: it sells the course instead of the transformation - modules, hours of video, and features, when the buyer only cares what their life looks like after. This skill produces the long-form page in the section order that converts cold-to-warm readers, anchors the price with a value stack, and answers objections before the buyer bounces to "maybe later" - which for course launches means never.
This skill runs after course-outline-architect, which supplies the transformation statement and the cut-list bonuses, and alongside launch-email-sequence, which drives the traffic and must quote this page's promise, stack, and guarantee word-for-word. Testimonials arrive over time from community-engagement-playbook; the page ships with what proof exists today and gets stronger every cohort.
Worked example throughout: Dana, a productivity consultant with an 8,000-subscriber list, selling "Notion OS for Consultants" at $297.
## Operating procedure
### Step 1: Collect the inputs
1. The transformation statement from course-outline-architect. If it does not exist, stop and build the outline first - a sales page for an undefined transformation is decoration.
2. The module list with milestone names, and the cut-list items destined for the bonus vault.