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google-business-profile-optimizer

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Optimizes a Google Business Profile as the storefront of a local service business - primary category selection, service-area setup, weekly photo cadence, Q&A seeding, posts, and NAP consistency - ordered by ranking impact. Use when an owner asks "why don't I show up on Google Maps", "how do I set up my Google Business Profile", "what category should my business be", or "how do I get more calls from Google". Do NOT use for broader local ranking strategy across the website and citations - use local-seo-playbook instead. Do NOT use for review generation and responses - use review-engine instead.

skills/google-business-profile-optimizer/SKILL.md

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Oct 13, 2026
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# Google Business Profile Optimizer

For a local service business, the Google Business Profile is the storefront:
most customers decide whether to call from the map pack panel without ever
visiting the website. The costly mistake this skill prevents is treating GBP
as a set-and-forget listing - a wrong primary category or an inconsistent
business name silently caps every dollar spent elsewhere. Before investing
hours here, confirm with local-unit-economics what a booked call is worth;
for Summit Plumbing (4 techs, $450 average ticket, $75,000 a month), each
extra customer from the profile is worth about $450 in first-job cash against
a roughly $119 paid CAC, so free GBP calls are the cheapest customers the
business will ever get.

## Operating procedure