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launch-email-sequence

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Builds the open-cart email launch for a paid course - a 2-3 week pre-launch runway that seeds the problem, a day-by-day cart-open sequence of 6-8 emails over 5-7 days, honest deadline mechanics for the last-48-hours surge, and clicker/non-opener segmentation. Use when a creator says "write my launch emails", "plan my open cart sequence", "how many emails should I send during launch", or "how do I close the cart without fake scarcity". Do NOT use for always-on welcome or nurture automations - use email-drip-builder instead - or for the regular newsletter between launches - use email-newsletter-pro instead.

skills/launch-email-sequence/SKILL.md

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Oct 13, 2026
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# Launch Email Sequence

An open-cart launch lives or dies on two things most creators get backward: the selling happens mostly before the cart opens, and 40 to 50 percent of sales land in the last 48 hours no matter how good the early emails are. Creators who skip the runway launch to a cold list, and creators who go quiet near the deadline - afraid of "too many emails" - leave half the revenue unsent. This skill builds both halves: the 2-3 week runway that seeds the problem, and the day-by-day cart sequence that serves the deadline instead of faking one.

This skill runs after course-outline-architect (the transformation statement is the campaign's spine) and in lockstep with course-sales-page - every email quotes that page's promise, value stack, and guarantee word-for-word, because a mismatch between email and page is where trust dies at the moment of purchase.

Worked example throughout: Dana, 8,000-subscriber list, launching "Notion OS for Consultants" at $297.

## Operating procedure

### Step 1: Collect the inputs

1. List size, recent open and click rates. Label estimates as estimates.
2. The transformation statement and module milestones from course-outline-architect.