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internal-linking-mapper

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Maps internal links and anchor text between a new or updated page and an existing URL inventory to strengthen a topic cluster, producing a source/target/anchor link table plus a hub-and-spoke check. Use when someone asks "which pages should this article link to", "how do I internally link my new post", "is this page orphaned", or has a draft plus a sitemap, URL export, or pillar/cluster map and needs to decide the inbound links, outbound links, and anchors. Do NOT use to design the cluster or pillar architecture from a keyword export - use keyword-cluster-builder instead; do NOT use for on-page rewrites of titles, headings, or body copy - use seo-optimizer instead; do NOT use when a page is slipping in rankings and needs SERP-intent update actions - use content-refresh-auditor instead.

skills/internal-linking-mapper/SKILL.md

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# Internal Linking Mapper

Wire one page into an existing site so the whole topic cluster gains authority: pick the outbound links from the new page, the inbound links into it, and descriptive anchor text for each. The costly mistake this prevents is the orphan - a page with zero inbound internal links that search engines rarely crawl and never rank - and its opposite, exact-match anchor spam that reads as manipulation. This skill assumes the cluster already exists and the page content is set; it only decides the links.

## Operating procedure

Order matters: you cannot plan links until you know the inventory, and you cannot write anchors until you know the links.

### Step 1: Gather inputs

- The target page: topic, primary keyword, and draft or URL.
- The existing URL inventory: sitemap, URL export, or pillar/cluster map. If none is supplied, ask for one - never invent URLs.
- Optional but valuable: which page is the top money/conversion page, and any pages known to be thin, noindex, or non-canonical (these are link dead-ends).
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