Individual skill

audience-targeting

Builds and refines audience and segment targeting for paid campaigns - first-party audience construction, lookalike expansion, exclusion lists, platform sizing floors, and saturation diagnosis - and delivers a filled targeting matrix per campaign. Use when someone asks "who should I target with these ads", "why is my ad set stuck in learning", "my CPMs keep rising but conversions are flat", "should I use a 1% or 5% lookalike", or is launching a campaign, diagnosing poor reach quality, or expanding into a new customer segment. Do NOT use for auditing an entire paid program's structure and spend efficiency - use paid-acquisition-audit instead; do NOT use for defining the ideal customer profile itself - use icp-persona-builder instead; do NOT use for market segmentation strategy outside paid media - use segmentation-strategy instead.

skills/audience-targeting/SKILL.md

Source commit 97a13607d669157a4a16d5ba79b77f208319f7b9

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Last checked

Nov 6, 2026

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