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contagious-viral-content-berger

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Apply Jonah Berger's STEPPS framework. Trigger on: "why is this not spreading?", "make this campaign contagious", "diagnose viral content".

skills/contagious-viral-content-berger/SKILL.md

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## Overview
This skill encodes Jonah Berger's STEPPS framework from *Contagious: Why Things Catch On*. Based on years of scientific research at Wharton, it explains why certain content, products, and ideas spread — and provides actionable principles for engineering virality.

**Core insight:** Virality isn't born, it's made. The message matters more than the messenger. Any product or idea — even a boring blender — can be engineered to spread.

**Key fact:** 93% of word of mouth happens offline, not on social media. The platform is not the strategy; the psychology of sharing is.


## When to Use This Skill

Use this skill for queries that match the trigger phrases in the description and require applying the decision framework from *Contagious: Why Things Catch On* rather than summarizing the book.

## The STEPPS Framework
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