Individual skill
this-is-marketing-godin
Apply Seth Godin's marketing framework. Trigger on: "find my smallest viable audience", "position this offer", "earn trust".
skills/this-is-marketing-godin/SKILL.md
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- Observed behavior
- Instructions only
- Last checked
- Nov 11, 2026
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- 203
- Repository last updated
- Aug 26, 2026
- License
- MIT
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LICENSE.txtdoc · 196 bytesREADME.mddoc · 1,164 bytesSKILL.mdcore · 11,030 bytesSKILL.mdcore · 11,030 bytesSKILL.mdcore · 11,030 bytesSKILL.mdcore · 11,030 bytesquotes/audience-change-quotes.mddoc · 1,935 bytesquotes/trust-permission-quotes.mddoc · 1,662 bytes
Read excerpt
## Overview
This skill encodes Seth Godin's marketing philosophy from *This Is Marketing*. It rejects mass-market manipulation in favor of generous, specific, and empathetic work: finding the smallest viable audience, understanding their worldview deeply, earning permission to communicate, and making change that spreads through peer-to-peer trust.
## Core Principle
Core premise: **Marketing is the generous act of helping someone solve a problem. It's not about you — it's about them.**
## When to Use This Skill
Use this skill for queries that match the trigger phrases in the description and require applying the decision framework from *This Is Marketing* rather than summarizing the book.
## The Core Framework