Individual skill

competitor-social-research

Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.

skills/competitor-social-research/SKILL.md

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# Competitor Social Research

## Overview

Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.

## When to Use

Use this skill when the user asks to:

- compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
- find what content is working in a niche
- benchmark posting frequency, formats, topics, and engagement
- identify content gaps or opportunities
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