Individual skill

marketing-copy

Write outbound promotional copy for a product or project: launch and update posts for community platforms and social media, store page descriptions and short blurbs, landing page headlines and calls to action, press-style announcements, and the naming of a product for another language or market. Covers what may be disclosed publicly, keeping claims traceable to shipped changes, and writing a headline that carries information instead of hype. Use when drafting or revising anything aimed at people who do not use the product yet, and when deciding whether a link, key, price, or unreleased detail can appear in public copy.

skills/marketing-copy/SKILL.md

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Last checked
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Nov 2, 2026
License
Apache-2.0

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# Marketing Copy

Outbound copy reaches people who have no product context and no reason to
finish reading. It is also the surface where a disclosure mistake is
permanent: a post can be deleted, a screenshot of it cannot. Both facts push
the same way, toward concrete claims a reader can check.

This covers copy aimed outward. Product-internal strings and documentation
follow
[`ux-writing`](https://github.com/scarletkc/agents/blob/main/skills/ux-writing/SKILL.md);
matching the author's personal voice is
[`talk-like-scarletkc`](https://github.com/scarletkc/agents/blob/main/skills/talk-like-scarletkc/SKILL.md).

## Disclosure comes first
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