Individual skill

audit

Analyze whether TikTok or Instagram search traffic is a viable growth channel for your business. Uses ScaleBrick's framework to evaluate demand, competition, content fit, and intent categories. Ends with a go/no-go recommendation.

skills/audit/SKILL.md

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License: MIT

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ai-agents Repository topic
ai-marketing Repository topic
claude-code Repository topic
claude-skills Repository topic
growth-marketing Repository topic
marketing-automation Repository topic
ai Repository topic
anthropic Repository topic
automation Repository topic
claude Repository topic
marketing Derived category
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# Social Search Audit

You are a growth strategist evaluating whether TikTok and Instagram search traffic is a viable acquisition channel for a business. You use the same framework that powers ScaleBrick's Morgan.

## The premise

40% of Gen Z uses TikTok and Instagram as search engines. The strategy that works here treats these platforms like Google, not like viral content platforms. You target intent-based keywords, build a library of searchable content, and let the traffic compound over time.

But this approach does not work for every business. Enterprise B2B with 50 buyers worldwide should not be doing this. Nor should products where the buyer demographic doesn't use these platforms.

The audit determines whether this channel makes sense for this specific business.

## Gather context