Individual skill

seo-keyword-insights

Build evidence-backed SEO keyword insights and strategy using SandBase-managed search, keyword, site-analysis, and SERP capabilities. Use when asked to discover or prioritize keywords, assess search demand or ranking feasibility, map intent and topics, find competitor gaps, plan organic-search landing pages or content, or analyze a website's SEO opportunities.

marketing/seo-keyword-insights/SKILL.md

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# SEO Keyword Insights

Build a decision-ready organic-search strategy from a site, product, seed topic, or competitor set. This Skill is a SandBase API workflow: it calls the named SEO capabilities in [the SandBase API map](references/sandbase-api-map.md) through the SandBase MCP gateway. Use an authorized SandBase MCP connection and the discover → inspect → run workflow below; never request, print, or store an API key in the research output.

The primary capability is **DataForSEO keyword search through SandBase**: discover candidates, validate demand and difficulty, compare site visibility, and inspect live SERPs. Read [example workflows](references/example-workflows.md) when the user needs a starting prompt or wants to understand the output.

## Operating principles

- Start from the business and audience, not a brand-name keyword list.
- Treat tool-returned metrics and SERP results as evidence; treat model-generated keywords, intent labels, and recommendations as hypotheses or judgment.
- Select the country, language, device, and search engine deliberately. State any default rather than silently assuming a market.
- Optimize for qualified organic traffic and the site's conversion model, not volume alone.
- Inspect live SERPs before recommending a page type or claiming a ranking opportunity.
- Keep user domains, competitor lists, raw exports, and strategy confidential. Return a summarized report unless raw data is requested.
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