Individual skill

competitor-content-intelligence

Analyze competitor content coverage and uncover differentiated content opportunities using web search, page extraction, and DataForSEO content analysis. Use when asked for competitor content research, editorial gap analysis, content brief inputs, or topic whitespace.

marketing/competitor-content-intelligence/SKILL.md

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# Competitor Content Intelligence

Compare public content evidence to identify differentiated editorial and landing-page opportunities. This Skill calls the named search, extraction, and analysis capabilities in [the SandBase API map](references/sandbase-api-map.md) through the SandBase MCP gateway. Use an authorized SandBase MCP connection and the discover → inspect → run workflow below; never request, print, or store an API key in the research output.

Read [example workflows](references/example-workflows.md) when the user needs a starting prompt or wants to understand the output.

## Operating principles

- Focus on content strategy differentiation, not content copying. The goal is to find what's missing, underserved, or poorly served.
- Treat web data and content analysis as evidence; treat gap identification, angle suggestions, and content briefs as judgment clearly separated from observations.
- Respect intellectual property: do not reproduce competitor text beyond short necessary excerpts for analysis.
- Select geography, language, and audience deliberately. A gap in one market may be saturated in another.
- Optimize for content that serves the target's audience and conversion goals, not content volume alone.
- Keep user strategy, positioning, and competitor lists confidential unless sharing is explicitly requested.
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