Individual skill
copywriting
Plan, draft, and review persuasive copy for landing pages, product pages, ads, email, headlines, offers, calls to action, positioning, and message variants.
skills/copywriting/SKILL.md
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# Copywriting
Create persuasive copy without inventing claims, customers, urgency, or results.
The goal is to help the intended reader understand the offer, trust the evidence,
and take one appropriate next action.
## Runtime Compatibility
- Resolve every bundled file relative to this skill directory.
- In Codex, use the available workspace, browser, and research tools.
- In Hermes, map those steps to equivalent tools exposed by the runtime.
- Check tool access before promising research, file edits, publishing, or tests.
## Intake