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omh-market-research

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[omh] Market sizing or customer/competitive analysis: investigate a scoped market with TAM/SAM/SOM sensitivity, attributed customer evidence, and comparable competitor/pricing profiles before a decision brief. Use when the user says: market-research, market sizing, tam sam som, bottom up market sizing, market size sensitivity, customer evidence analysis, jtbd evidence matrix, competitor pricing profiles.

agent-skills/omh-market-research/SKILL.md

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# Market Research

This is an OMH `market-research` workflow skill, projected for Agent Skills hosts (Claude Code, Codex, Cursor, opencode, OpenClaw, pi).

## Why This Exists

`market-research` turns a broad market question into bounded sizing, customer evidence, and comparable competitive analysis that a decision owner can inspect without mistaking secondary research for validation.

## First Steps

- Confirm the decision, buyer/segment, geography, period, currency/base year, units/denominator, source cutoff, budget, and stop condition before retrieval. Mark missing inputs unknown; ask the one that changes the analysis first.
- Read `references/findings-template.md` to open the ledger, then load only the needed methods: `references/market-sizing.md`, `references/customer-evidence.md`, or `references/competitive-pricing.md`. Do not manufacture empty analysis lanes for an out-of-scope question.

## Do Not Use When
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