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audience-segmentation

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분석가(analyst)와 큐레이터(curator)가 사용하는 독자 세그멘테이션 전문 스킬. 구독자 행동 분석, 페르소나 기반 콘텐츠 맞춤화, 세그먼트별 전략 수립 방법론을 제공한다. '독자 분석', '세그멘테이션', '페르소나', '발송 최적화' 등에 활용한다.

ko/03-newsletter-engine/.claude/skills/audience-segmentation/skill.md

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Mar 22, 2026
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Apache-2.0

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# Audience Segmentation — 독자 세그멘테이션 전문 방법론

analyst와 curator 에이전트가 콘텐츠 전략과 A/B 테스트를 설계할 때 활용하는 독자 분류 전문 지식.

## 왜 세그멘테이션이 필요한가

구독자 1,000명에게 같은 이메일을 보내면 **평균적으로 아무도 만족하지 않는** 콘텐츠가 된다. 세그멘테이션은 "누구에게 무엇을 보낼지"를 결정하는 기술이다.

## 뉴스레터 세그멘테이션 모델: BEAR 프레임워크

### B — Behavior (행동 기반)

| 행동 세그먼트 | 정의 | 전략 |
|-------------|------|------|
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