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audience-segmentation

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Audience segmentation skill used by the analyst and curator agents. Provides subscriber behavior analysis, persona-based content personalization, and segment-specific strategy methodologies. Use for 'audience analysis,' 'segmentation,' 'persona,' 'send optimization,' and similar requests.

en/03-newsletter-engine/.claude/skills/audience-segmentation/skill.md

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Mar 22, 2026
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Apache-2.0

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# Audience Segmentation — Audience Segmentation Methodology

Specialist audience classification knowledge used by the analyst and curator agents when designing content strategy and A/B tests.

## Why Segmentation Matters

Sending the same email to 1,000 subscribers produces content that **satisfies nobody on average**. Segmentation is the art of deciding "who gets what."

## Newsletter Segmentation Model: The BEAR Framework

### B — Behavior (Behavior-Based)

| Behavior Segment | Definition | Strategy |
|-----------------|------------|----------|
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