Individual skill

color-psychology

A color psychology skill used by the visual-director agent. Provides color-emotion mapping, industry-specific color strategies, accessibility-based palette design, and color system construction methodologies. Used for 'color palette,' 'color strategy,' 'color psychology,' 'brand colors,' and related topics.

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# Color Psychology — Color Psychology Methodology

Expert knowledge used by the visual-director agent when designing brand color systems.

## Why Color Defines a Brand

Color is perceived before the logo. Research shows that **62-90% of consumers form their first impression based on color alone**. Coca-Cola's red, Tiffany's teal, Starbucks' green — color is brand.

## Color-Emotion Response Matrix

### Primary Colors

| Color | Positive Associations | Negative Associations | Industry Fit | Representative Brands |
|-------|---------------------|---------------------|-------------|---------------------|