Individual skill

conversion-optimization

구매전환 최적화 프레임워크. detail-page-writer와 pricing-strategist 에이전트가 상세페이지와 가격을 구매전환 중심으로 설계할 때 참조. '전환율 최적화', 'CRO', '구매 심리' 요청 시 사용. 단, A/B 테스트 도구 세팅이나 퍼널 자동화 구축은 범위 밖.

ko/97-ecommerce-launcher/.claude/skills/conversion-optimization/skill.md

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# Conversion Optimization — 구매전환 최적화

detail-page-writer / pricing-strategist 에이전트의 전환율 설계 역량 강화.

## 구매 심리 프레임워크

### Cialdini 6대 설득 원칙

| 원칙 | 적용 방법 | 이커머스 예시 |
|------|----------|-------------|
| 상호성 | 먼저 가치 제공 | 무료 샘플, 쿠폰, 콘텐츠 |
| 일관성 | 작은 약속 → 큰 약속 | 장바구니 → 찜 → 구매 |
| 사회적 증거 | 타인의 행동 보여주기 | 리뷰, 판매량, "N명이 보는 중" |
| 호감 | 공감, 유사성 | 모델/인플루언서, 스토리 |