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win-theme-builder

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Win Theme 구축 프레임워크. differentiator와 client-analyst 에이전트가 제안서의 핵심 차별화 메시지를 구축할 때 참조. 'Win Theme', '차별화 전략', '경쟁 우위' 요청 시 사용. 단, 경쟁사 첩보 수집이나 입찰 담합은 범위 밖.

ko/86-proposal-writer/.claude/skills/win-theme-builder/skill.md

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Mar 22, 2026
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# Win Theme Builder — Win Theme 구축 프레임워크

differentiator / client-analyst 에이전트의 제안서 차별화 전략을 강화.

## Win Theme 정의

```
Win Theme = 고객의 핵심 니즈 + 우리만의 차별화 역량 + 증명 가능한 근거

공식:
"[고객]이 [핵심 과제]를 해결하기 위해
 [우리의 차별화 역량]으로
 [정량적 성과]를 달성합니다"
```
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