Individual skill

viral-copywriting

카피라이터(copywriter)가 사용하는 바이럴 카피라이팅 전문 스킬. 스크롤을 멈추는 훅 패턴, 플랫폼별 카피 구조, 감정 트리거, CTA 심리학을 제공한다. '바이럴 카피', '훅 작성', '캡션 작성', 'SNS 카피' 등에 활용한다.

ko/10-social-media-manager/.claude/skills/viral-copywriting/skill.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 1,324
Repository last updated: Mar 22, 2026
License: Apache-2.0

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# Viral Copywriting — 바이럴 카피라이팅 방법론

copywriter 에이전트가 SNS 포스트를 작성할 때 활용하는 바이럴 카피 전문 지식.

## 왜 바이럴 카피가 다른가

SNS 카피는 **0.5초 안에 스크롤을 멈추게** 해야 한다. 블로그나 이메일처럼 읽기 시작한 사람을 유지하는 것이 아니라, 지나가는 사람을 멈추게 하는 것이다.

## 스크롤 스톱 훅 패턴 15가지

### 충격/도발 계열

| # | 패턴 | 템플릿 | 예시 |
|---|------|--------|------|