Individual skill

viral-copywriting

A specialized skill for the copywriter agent covering viral copywriting. Provides scroll-stopping hook patterns, platform-specific copy structures, emotion triggers, and CTA psychology. Use for 'viral copy,' 'hook writing,' 'caption writing,' 'SNS copy,' and similar topics.

en/10-social-media-manager/.claude/skills/viral-copywriting/skill.md

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# Viral Copywriting — Viral Copywriting Methodology

Specialized viral copy knowledge used by the copywriter agent when writing SNS posts.

## Why Viral Copy Is Different

SNS copy must **stop the scroll within 0.5 seconds**. Unlike blogs or emails where you retain someone who has started reading, here you must stop someone who is passing by.

## 15 Scroll-Stop Hook Patterns

### Shock/Provocation Category

| # | Pattern | Template | Example |
|---|---------|----------|---------|