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win-theme-builder

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A specialized skill for systematically building Win Themes and designing differentiation strategies in RFP responses. Used by capability-matcher and proposal-reviewer when mapping company strengths to RFP requirements and deriving persuasive Win Themes. Automatically applied in contexts such as 'Win Theme', 'differentiation strategy', 'strength mapping', 'competitive analysis', 'proposal strategy'. However, collecting competitor internal information or bid rigging are outside the scope of this skill.

en/55-rfp-responder/.claude/skills/win-theme-builder/skill.md

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Mar 22, 2026
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Apache-2.0

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# Win Theme Builder — Proposal Win Theme Construction Tool

A specialized skill that enhances Win Theme development capabilities for capability-matcher and proposal-reviewer agents.

## Target Agents

- **capability-matcher** — Strength mapping, differentiation point development
- **proposal-reviewer** — Win Theme consistency verification, competitive advantage assessment

## Win Theme Framework

### Win Theme Definition
A Win Theme is the core message that answers "Why should the issuer choose us?"
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