Individual skill

hook-writing

YouTube video hook (opening) writing skill. Provides 15 hook patterns, viewer retention psychology, and click-to-watch conversion formulas. Referenced by the scriptwriter agent when designing video openings to minimize viewer drop-off. Also used standalone for requests like 'show me hook patterns' or 'how to write great openings.' Full script writing and SEO optimization fall under the youtube-production skill.

en/01-youtube-production/.claude/skills/hook-writing/skill.md

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Repository last updated: Mar 22, 2026
License: Apache-2.0

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marketing Derived category
writing Derived category

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# Hook Writing — YouTube Hook Specialist Guide

A methodology for designing hooks that capture the viewer within the first 5–10 seconds. Extends the scriptwriter agent's hook-crafting capabilities.

## The Psychology of Hooks

Viewers decide whether to keep watching within an average of **3 seconds**. When the first-30-second retention rate exceeds 70%, the probability of algorithmic recommendation increases dramatically.

**Core Principle**: A hook must create a **Curiosity Gap** — the tension between what the viewer "wants to know" and what they "don't yet know."

## 15 Hook Patterns

### 1. Shocking Stat
"87% of people don't know about this"