Menu

Individual skill

brand-archetype

0upvotes

A brand archetype skill used by the brand-strategist and copywriter agents. Provides Jungian 12-archetype-based brand personality design, tone-and-voice mapping, and storytelling frameworks. Used for 'brand personality,' 'archetypes,' 'tone and voice,' 'brand story,' and related topics.

en/06-brand-identity/.claude/skills/brand-archetype/skill.md

Read pinned source

Source commit 8e8d35c6a19166614d1af1df85512266d51121ae

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
Yes
Repository scan complete
No
Skill scan complete
Yes
Observed behavior
Instructions only
Last checked
Nov 9, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,324
Repository last updated
Mar 22, 2026
License
Apache-2.0

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# Brand Archetype — Brand Archetype Methodology

Expert knowledge used by brand-strategist and copywriter agents when designing brand personality and voice.

## Why Archetypes

Consumers do not buy products — they buy the **feeling that "this brand represents me."** Archetypes are universal characters imprinted in humanity's collective unconscious over thousands of years. Mapping them onto a brand creates an intuitive connection.

## Full Map of 12 Archetypes

### Four Core Motivation Axes

```
                    Freedom / Liberation