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win-theme-builder

RFP 응답에서 Win Theme(승리 주제)을 체계적으로 구축하고 차별화 전략을 설계하는 전문 스킬. capability-matcher와 proposal-reviewer가 자사 강점을 RFP 요구사항에 매핑하고 설득력 있는 Win Theme을 도출할 때 활용한다. 'Win Theme', '차별화 전략', '강점 매핑', '경쟁 분석', '제안 전략' 등의 맥락에서 자동 적용한다. 단, 경쟁사 내부 정보 수집이나 입찰 담합은 이 스킬의 범위가 아니다.

ko/55-rfp-responder/.claude/skills/win-theme-builder/skill.md

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# Win Theme Builder — 제안 Win Theme 구축 도구

capability-matcher, proposal-reviewer 에이전트의 차별화 전략 수립 역량을 강화하는 전문 스킬.

## 적용 대상 에이전트

- **capability-matcher** — 실적 매칭, Win Theme 도출
- **proposal-reviewer** — Win Theme 일관성 검증, 차별화 점검

## Win Theme 도출 프로세스

### Step 1: 고객 핫 버튼(Hot Button) 분석

RFP 이면의 진짜 관심사를 파악한다:
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