Individual skill
psm-analyzer
A Van Westendorp PSM (Price Sensitivity Meter) methodology for price sensitivity analysis. Use this skill for 'PSM analysis', 'price sensitivity', 'Van Westendorp', 'optimal price', 'price acceptance range', 'willingness to pay analysis', and other price sensitivity research needs. However, actual survey execution and statistical software operation are outside the scope of this skill.
en/50-pricing-strategy/.claude/skills/psm-analyzer/skill.md
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Mar 22, 2026
- License
- Apache-2.0
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# PSM Analyzer — Van Westendorp Price Sensitivity Analysis
A skill that enhances the pricing capabilities of value-assessor and pricing-simulator.
## Target Agents
- **value-assessor** — Systematically analyzes WTP (willingness to pay)
- **pricing-simulator** — Incorporates PSM results into simulations
## Van Westendorp PSM 4 Core Questions
```
Q1: "At what price would you consider the product too cheap, making you question its quality?"
→ Too Cheap (TC) curve