Individual skill
referrals-word-of-mouth
Help users build sustainable growth engines by transitioning from accidental word-of-mouth to structured referral programs and viral product loops.
skills/referrals-word-of-mouth/SKILL.md
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# Referrals and Word-of-Mouth
Turn user satisfaction into a high-leverage growth engine through organic advocacy and structured referral loops.
Help the user with referrals and word-of-mouth using insights from 13 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Assess readiness** - Determine if the product has sufficient organic word-of-mouth and retention to support a formal referral program.
2. **Identify viral loops** - Map out the product natural social actions to choose the right type of virality such as word-of-mouth, invitation, or experiential.
3. **Design incentives** - Craft a reward structure that balances selfish, altruistic, and FOMO motivations within CAC limits.
4. **Optimize and scale** - Measure the referral funnel and place touchpoints throughout the user journey to maximize discoverability.
## Core Principles