Individual skill
pricing-strategy
Help users validate willingness-to-pay, select the right value metrics, and continuously optimize pricing and packaging to drive growth.
skills/pricing-strategy/SKILL.md
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# Pricing Strategy & Optimization
Design and iterate on pricing models that capture the true value of your product.
Help the user with pricing strategy & optimization using insights from 7 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Define the Value Metric** - Guide the user through identifying the core unit of value that scales with their customer's success.
2. **Select Research Methods** - Recommend specific quantitative and qualitative study types based on the product's category and maturity.
3. **Design Packaging Tiers** - Help structure features into plans that cater to different customer segments and usage levels.
4. **Plan Iteration Cycles** - Establish a cadence for revisiting and testing pricing as the product adds new features and moves upmarket.
## Core Principles